sticker shock

American  

noun

1. unpleasant surprise on learning of an unexpectedly high price for an item.

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Etymology

Origin of sticker shock

sticker ( price ) + shock

Example Sentences

Fans of Reverie Roasters’ Boneshaker Espresso blend are familiar with the sticker shock that has hit coffee prices nationwide.

From The Wall Street Journal

Sticker shock is part of the nuclear tradition.

From MarketWatch

The Union Station Chevron is one of several in L.A. known for fuel sticker shock.

From Los Angeles Times

“You don’t want sticker shock a year from now,” he says.

From MarketWatch

Drivers in Arizona, New Mexico and Colorado have faced the starkest sticker shock.

From The Wall Street Journal