sticker price

noun

1. the dealer's full asking price of a new automobile as shown on a sticker attached to it and accompanied by an itemized list of the cost of its basic and optional equipment and other charges.

2. the retailer's full asking price of various other manufactured consumer items; list price.

Example Sentences

While the sticker price of universities has been rising, the effective rate of tuition, which takes scholarships and discounts into account, has been more stable and in some cases declined in recent years when adjusted for inflation.

Read more on The Wall Street Journal

The sticker price of tuition, room and board at some universities can now reach near $100,000.

Read more on The Wall Street Journal

The prior lease prices reflected a $7,500 reduction in the sticker price of the vehicle.

Read more on Barron's

“The tariffs may add up to $10,000 to the sticker price on cars shipped to the U.S., while GM sells less than 50,000 units a year in South Korea. There is very little room for them to adjust their strategy.”

Read more on Los Angeles Times

Parts criss-cross the borders several times before they are assembled, which means that even a vehicle as iconically American as a Ford pickup truck could see a sticker price increase.

Read more on BBC

Related Words

• list price 
• price tag