sticker price
Americannoun
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the dealer's full asking price of a new automobile as shown on a sticker attached to it and accompanied by an itemized list of the cost of its basic and optional equipment and other charges.
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the retailer's full asking price of various other manufactured consumer items; list price.
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
Instead, there’s a sticker price with clear margins.
From The Wall Street Journal • Mar. 1, 2026
Because the costs of car insurance and maintenance have grown significantly, financial experts say it’s more important now to look beyond a vehicle’s sticker price and include those costs when budgeting for a car.
From MarketWatch • Feb. 4, 2026
The average discount from sticker price that cars actually sell for has dropped from about 12% in 2015 to less than 5% at the end of last year, according to Edmunds.
From The Wall Street Journal • Feb. 2, 2026
Most people think affordability is the sum of the sticker price and mortgage rate.
From Barron's • Jan. 27, 2026
Car salesmen even have a particular word to describe the customers who pay the sticker price.
From "Blink" by Malcolm Gladwell
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
