sticker price

American  

noun

1. the dealer's full asking price of a new automobile as shown on a sticker attached to it and accompanied by an itemized list of the cost of its basic and optional equipment and other charges.

2. the retailer's full asking price of various other manufactured consumer items; list price.

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Example Sentences

How does it plan to keep its sticker price so low?

From Los Angeles Times

Slate’s big bet is that a radically reduced sticker price and a new kind of business model can rekindle excitement about the industry.

From Los Angeles Times

One problem is that automakers aren’t making models with a sticker price under $30,000, which, in theory, should present a real opportunity for the car companies, said Heath Byrd, chief financial officer of Sonic Automotive, a publicly traded dealership chain.

From The Wall Street Journal

A significant portion of Jeep’s portfolio now falls below a $50,000 sticker price, according to Bob Broderdorf, chief executive of the Jeep brand.

From The Wall Street Journal

For years it has seemed no sticker price was too high for American car buyers.

From The Wall Street Journal

Related Words

• list price
• price tag