Dictionary.com
Thesaurus.com

sticker shock

American  

noun

  1. unpleasant surprise on learning of an unexpectedly high price for an item.


Etymology

Origin of sticker shock

sticker ( price ) + shock

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Sticker shock is part of the nuclear tradition.

From MarketWatch • Mar. 26, 2026

Sticker shock is hitting car buyers as the U.S. broadly faces what many consider to be a growing affordability crisis.

From The Wall Street Journal • Nov. 25, 2025

Sticker shock: Resale websites StubHub, SeatGeek and VividSeats report that secondhand tickets to Lin-Manuel Miranda’s smash Broadway hit “Hamilton” are selling for $467 to $510 a ticket, on average.

From Los Angeles Times • Aug. 21, 2017

Sticker shock: Brent grew up in Chevy Chase.

From Washington Post • Mar. 3, 2016

Sticker shock keeps getting worse for some sports fans.

From New York Times • Apr. 9, 2011