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store brand

American  

noun

  1. an item offered for sale under a store's own label.


Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

A Walmart representative told MarketWatch the membership-fee increase would allow Sam’s Club to invest in new products, as well as its Member’s Mark store brand.

From MarketWatch • Apr. 2, 2026

Boohoo bought Karen Millen for £18.2m in 2019 and three years ago it took on department store brand Debenhams for £55m.

From BBC • Oct. 18, 2024

The pretzels are packaged in plastic containers under the names First Street Brand at Smart & Final and as Gelson’s Markets’ store brand.

From Los Angeles Times • May 13, 2024

On Tuesday, the retailer unveiled a new store brand that it said would make “quality food accessible.”

From New York Times • Apr. 30, 2024

Alphie stepped forward and produced the box, a family pack of President's Choice Ridiculous Chocoholic Extra Chewies, a Canadian store brand I'd been raised on.

From Eastern Standard Tribe by Doctorow, Cory