store brand

noun

1. an item offered for sale under a store's own label.

Example Sentences

In the wake of rising potato chip prices, more consumers have been turning to private-label, less-expensive store brand options.

Read more on Salon

"In our Thanksgiving menu research, we found that some brand names were actually better on pricing than the store brand. It is an item-by-item question to answer," he said.

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Boohoo bought Karen Millen for £18.2m in 2019 and three years ago it took on department store brand Debenhams for £55m.

Read more on BBC

The pretzels are packaged in plastic containers under the names First Street Brand at Smart & Final and as Gelson’s Markets’ store brand.

Read more on Los Angeles Times

On Tuesday, the retailer unveiled a new store brand that it said would make “quality food accessible.”

Read more on New York Times