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store brand

American  

noun

  1. an item offered for sale under a store's own label.


Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

It’s since made Vizio a store brand and integrated Vizio’s operating system into its existing store-brand TVs.

From The Wall Street Journal Jun. 23, 2026

She also said the chain’s younger consumers were helping to create and select the items sold under its Member’s Mark store brand.

From MarketWatch May 26, 2026

In the wake of rising potato chip prices, more consumers have been turning to private-label, less-expensive store brand options.

From Salon Mar. 4, 2025

Boohoo bought Karen Millen for £18.2m in 2019 and three years ago it took on department store brand Debenhams for £55m.

From BBC Oct. 18, 2024

Alphie stepped forward and produced the box, a family pack of President's Choice Ridiculous Chocoholic Extra Chewies, a Canadian store brand I'd been raised on.

From Eastern Standard Tribe by Doctorow, Cory

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