straight matter
Americannoun
Printing.
-
the body text of an article, story, etc., as distinguished from the title, subhead, and other display matter.
-
editorial text as distinguished from advertising.
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.