Two levels of problem solving. Strategy is a broad plan of action; tactics are the means for carrying out strategy.
What It Means To “Double Down” And Other Marketing Jargon You Need To KnowMarketing is a big industry, but not many people know what a marketers' day-to-day entails. If you're considering marketing as a career path or have recently started a venture of your own and you need some help, we have a list of marketing jargon that you probably need to know.
The New Dictionary of Cultural Literacy, Third Edition Copyright © 2005 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.