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motivational research

British

noun

Also called: motivation research. the application of psychology to the study of consumer behaviour, esp the planning of advertising and sales campaigns

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The topics Packard covered, particularly motivational research and subliminal advertising, were not new to the reading public.

From US News • Jul. 8, 2014

The use of motivational research in advertising sparked little reaction until Packard presented it as intrusive and manipulative.

From US News • Jul. 8, 2014

Shirley MacLaine is wonderful in a soso story about motivational research and its application to love.

From Time Magazine Archive

The new pitch is a pendulum swing from the 1950s, when the industry concentrated on "motivational research" and other client services, gave the actual ads secondary attention.

From Time Magazine Archive

Fancy packaging designed by some of the most competent commercial artists and motivational research men in the country.

From Subversive by Schoenherr, John

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023