tag line

Or tagline

noun

1. the last line of a play, story, speech, etc., used to clarify or dramatize a point.

2. a phrase or catchword that becomes identified or associated with a person, group, product, etc., through repetition.

   Entertainers often develop tag lines, like Ted Lewis's “Is everybody happy?”

3. Machinery.,  (on a crane) a cable for steadying a suspended bucket at the rear.

tag line

noun

1. an amusing or memorable phrase designed to catch attention in an advertisement

2. another name for punch line

Word History and Origins

Origin of tag line¹

First recorded in 1935–40