tag line

Or tagline

noun

1. the last line of a play, story, speech, etc., used to clarify or dramatize a point.

2. a phrase or catchword that becomes identified or associated with a person, group, product, etc., through repetition.

   Entertainers often develop tag lines, like Ted Lewis's “Is everybody happy?”

3. Machinery.,  (on a crane) a cable for steadying a suspended bucket at the rear.

tag line

noun

1. an amusing or memorable phrase designed to catch attention in an advertisement

2. another name for punch line

Word History and Origins

Origin of tag line¹

First recorded in 1935–40

Example Sentences

The service will be promoted with the marketing tag line, “We Live For Live.”

Read more on Los Angeles Times

For while that is totally OK, too, “Happiness!” doesn’t aim to be anything more than a marketing tag line — “celebrate happy” — for Disneyland’s 70th.

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His tag line "Canada is broken" has in recent weeks become "Canada first".

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“That sounds like the tag line for a really bad sitcom.”

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Her Instagram account, where she makes this statement, has the tag line: "I may not be human but I sing from my soul" - and is the creation of Nigerian musician and producer Eclipse Nkasi.

Read more on BBC