tag line

American  

Or tagline

noun

1. the last line of a play, story, speech, etc., used to clarify or dramatize a point.

2. a phrase or catchword that becomes identified or associated with a person, group, product, etc., through repetition.

   Entertainers often develop tag lines, like Ted Lewis's “Is everybody happy?”

3. Machinery. (on a crane) a cable for steadying a suspended bucket at the rear.

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tag line British  

noun

1. an amusing or memorable phrase designed to catch attention in an advertisement

2. another name for punch line

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Etymology

Origin of tag line

First recorded in 1935–40

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Example Sentences

See Examples For:

tag line

The tag line on the original poster said it all: “His whole life was a million-to-one shot.”

From The Wall Street Journal ● Jun. 11, 2026

As the historic stadium gets ready to host the match, the tournament’s promotional tag line comes in to play.

From Washington Times ● Nov. 14, 2023

It produced a YouTube video with the tag line “No one is happy all the time. And that’s OK.”

From Slate ● Jun. 14, 2023

I thought the end was the tag line, “Tonight you party with us!”

From Los Angeles Times ● May 23, 2023

It was the kind of phrase that people talked about, like the famous Wendy’s tag line from 1984 “Where’s the beef?”

From "The Tipping Point" by Malcolm Gladwell

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