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tag line

or tagline

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noun

the last line of a play, story, speech, etc., used to clarify or dramatize a point.
a phrase or catchword that becomes identified or associated with a person, group, product, etc., through repetition: Entertainers often develop tag lines, like Ted Lewis's “Is everybody happy?”
Machinery. (on a crane) a cable for steadying a suspended bucket at the rear.

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“Was” is used for the indicative past tense of “to be,” and “were” is only used for the subjunctive past tense.

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Origin of tag line

First recorded in 1935–40
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2021

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British Dictionary definitions for tag line

tag line

noun

an amusing or memorable phrase designed to catch attention in an advertisement
another name for punch line
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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