tag line

American  

Or tagline

noun

1. the last line of a play, story, speech, etc., used to clarify or dramatize a point.

2. a phrase or catchword that becomes identified or associated with a person, group, product, etc., through repetition.

   Entertainers often develop tag lines, like Ted Lewis's “Is everybody happy?”

3. Machinery. (on a crane) a cable for steadying a suspended bucket at the rear.

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tag line British  

noun

1. an amusing or memorable phrase designed to catch attention in an advertisement

2. another name for punch line

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Etymology

Origin of tag line

First recorded in 1935–40

Example Sentences

It contracted with boutique farmers for meats and produce under the tag line “Food With Integrity,” while sponsoring floats at Pride and Rose parades and commissioning cute commercials.

From Los Angeles Times

The service will be promoted with the marketing tag line, “We Live For Live.”

From Los Angeles Times

For while that is totally OK, too, “Happiness!” doesn’t aim to be anything more than a marketing tag line — “celebrate happy” — for Disneyland’s 70th.

From Los Angeles Times

“That sounds like the tag line for a really bad sitcom.”

From Los Angeles Times

Her Instagram account, where she makes this statement, has the tag line: "I may not be human but I sing from my soul" - and is the creation of Nigerian musician and producer Eclipse Nkasi.

From BBC