tag line

American  

Or tagline

noun

1. the last line of a play, story, speech, etc., used to clarify or dramatize a point.

2. a phrase or catchword that becomes identified or associated with a person, group, product, etc., through repetition.

   Entertainers often develop tag lines, like Ted Lewis's “Is everybody happy?”

3. Machinery. (on a crane) a cable for steadying a suspended bucket at the rear.

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tag line British  

noun

1. an amusing or memorable phrase designed to catch attention in an advertisement

2. another name for punch line

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Etymology

Origin of tag line

First recorded in 1935–40

Example Sentences

See Examples For:

tag line

The tag line on the original poster said it all: “His whole life was a million-to-one shot.”

From The Wall Street Journal ● Jun. 11, 2026

It contracted with boutique farmers for meats and produce under the tag line “Food With Integrity,” while sponsoring floats at Pride and Rose parades and commissioning cute commercials.

From Los Angeles Times ● Feb. 19, 2026

Her Instagram account, where she makes this statement, has the tag line: "I may not be human but I sing from my soul" - and is the creation of Nigerian musician and producer Eclipse Nkasi.

From BBC ● Nov. 16, 2024

As the historic stadium gets ready to host the match, the tournament’s promotional tag line comes in to play.

From Washington Times ● Nov. 14, 2023

It was the kind of phrase that people talked about, like the famous Wendy’s tag line from 1984 “Where’s the beef?”

From "The Tipping Point" by Malcolm Gladwell