tag line

American  

Or tagline

noun

1. the last line of a play, story, speech, etc., used to clarify or dramatize a point.

2. a phrase or catchword that becomes identified or associated with a person, group, product, etc., through repetition.

   Entertainers often develop tag lines, like Ted Lewis's “Is everybody happy?”

3. Machinery. (on a crane) a cable for steadying a suspended bucket at the rear.

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tag line British  

noun

1. an amusing or memorable phrase designed to catch attention in an advertisement

2. another name for punch line

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Etymology

Origin of tag line

First recorded in 1935–40

Example Sentences

It contracted with boutique farmers for meats and produce under the tag line “Food With Integrity,” while sponsoring floats at Pride and Rose parades and commissioning cute commercials.

From Los Angeles Times • Feb. 19, 2026

As the historic stadium gets ready to host the match, the tournament’s promotional tag line comes in to play.

From Washington Times • Nov. 14, 2023

It produced a YouTube video with the tag line “No one is happy all the time. And that’s OK.”

From Slate • Jun. 14, 2023

A tag line accompanying his profile photo on Facebook reads: "Don't wait for the opportunity, create it."

From BBC • May 7, 2023

It was the kind of phrase that people talked about, like the famous Wendy’s tag line from 1984 “Where’s the beef?”

From "The Tipping Point" by Malcolm Gladwell