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test marketing

British  

noun

  1. the use of a representative segment of a total market for experimental purposes, as to test a new product about to be launched or a price change

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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See Examples For:

Our pricing strategy hasn’t been finalized, but test marketing at $2 million a ship has proven popular, despite challenges with money transfers.

From The Wall Street Journal Apr. 9, 2026

Southern Jet, a charter jet company in Boca Raton, Fla., recently sent out a limited test marketing email with the tag line: “Avoid coronavirus by flying private … Request a quote today!”

From New York Times Mar. 5, 2020

Dinner table discussions for the four Sullivan girls, recalls Morrison, were more likely to revolve around the discipline of test marketing than school gossip.

From BusinessWeek Jun. 23, 2011

This week in Kansas City, Goodyear also will begin test marketing "radial-ply" tires, which have been popular in Europe for years, but are new to the U.S.

From Time Magazine Archive

If all goes as planned, production and test marketing could begin as early as this winter.

From Time Magazine Archive

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