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test marketing

British  

noun

  1. the use of a representative segment of a total market for experimental purposes, as to test a new product about to be launched or a price change

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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See Examples For:

Our pricing strategy hasn’t been finalized, but test marketing at $2 million a ship has proven popular, despite challenges with money transfers.

From The Wall Street Journal Apr. 9, 2026

Southern Jet, a charter jet company in Boca Raton, Fla., recently sent out a limited test marketing email with the tag line: “Avoid coronavirus by flying private … Request a quote today!”

From New York Times Mar. 5, 2020

Dinner table discussions for the four Sullivan girls, recalls Morrison, were more likely to revolve around the discipline of test marketing than school gossip.

From BusinessWeek Jun. 23, 2011

The company is starting smaller, test marketing a beverage called Smooth Moos Smoothies in Texas, Oklahoma and Kansas.

From Time Magazine Archive

Wilder's statewide campaign in 1985 can best be understood as the test marketing of the candidate for the 1989 gubernatorial race.

From Time Magazine Archive

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