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test marketing

British  

noun

  1. the use of a representative segment of a total market for experimental purposes, as to test a new product about to be launched or a price change

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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See Examples For:

Our pricing strategy hasn’t been finalized, but test marketing at $2 million a ship has proven popular, despite challenges with money transfers.

From The Wall Street Journal ● Apr. 9, 2026

Southern Jet, a charter jet company in Boca Raton, Fla., recently sent out a limited test marketing email with the tag line: “Avoid coronavirus by flying private … Request a quote today!”

From New York Times ● Mar. 5, 2020

Dinner table discussions for the four Sullivan girls, recalls Morrison, were more likely to revolve around the discipline of test marketing than school gossip.

From BusinessWeek ● Jun. 23, 2011

As Coke now concedes, its test marketing was flawed.

From Time Magazine Archive

Heinz plans to launch a premium-priced organic ketchup later this summer, and PepsiCo's Frito-Lay division is test marketing natural and organic versions of its snacks.

From Time Magazine Archive

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