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balloon goes up, the

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The undertaking begins, as in He's going to announce his candidacy for mayor—the balloon goes up on Monday. This expression comes from World War I, when British artillery sent up a balloon to notify gunners to open fire, this visual signal being more reliable than courier or telephone. It was soon transferred to signal other kinds of beginning. [1915]

QUIZ
SHALL WE PLAY A "SHALL" VS. "SHOULD" CHALLENGE?
Should you take this quiz on “shall” versus “should”? It should prove to be a quick challenge!
Question 1 of 6
Which form is used to state an obligation or duty someone has?
The American Heritage® Idioms Dictionary Copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.

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