the idea

Idioms  

1. Also, the very idea. See under what's the idea.

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Example Sentences

I had a column to write on deadline and relished the idea of doing so in comfort with a side of pampering.

From The Wall Street Journal

Brad Cooper, who now leads the command, supports the idea.

From The Wall Street Journal

“The idea of buying a running business has a lot of cons to it,” Lilly Chief Executive David Ricks said in an interview in January.

From The Wall Street Journal

The idea behind the theory is that those who provided support by buying the stock at a certain level, then started losing money as the stock fell below that level, are likely to sell if the stock bounces back to that level, in order to get out of a losing position at break-even, or to sell even more than they bought to flip to a bearish position.

From MarketWatch

The idea is to enable applications in robotics, wearables, and personal computing that were previously impractical, the company said.

From The Wall Street Journal