time of day

American  

noun

1. a definite time as shown by a timepiece; the hour.

   Can you tell me the time of day?

2. Informal. a minimum of attention.

   He wouldn't even give her the time of day.

3. the current time; the present.

   The younger generation in this time of day encounters problems quite different from those of past generations.

---

time of day Idioms  

1. The hour shown on a clock; also, a stage in any activity or period. For example, What time of day is the repairman coming? or This is hardly the time of day to ask for another installment when he's just turned one in. [Late 1500s] Also see not give someone the time of day.

---

Etymology

Origin of time of day

First recorded in 1590–1600

Example Sentences

The researchers investigated how caffeine consumed at different times of day influences inhibition and impulsivity using fruit flies.

From Science Daily

It’s at the time of day between light and dark when the fairground’s twinkly lights sparkle, and the heat of the day is carried off with the cool breeze of the evening.

From Literature

Data for previous Mondays shows that far fewer trades are normally made at that time of day.

From BBC

Lunchtime would have been the best time of day if I could have spent it with Betsie.

From Literature

But this was a peculiar time of day for it.

From Literature