test-market
Americanverb (used with object)
Etymology
Origin of test-market
First recorded in 1950–55
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
Their manager Benny Ashburn spent his summer organizing shows for the Commodores on Martha’s Vineyard to test-market the band.
From Los Angeles Times ● Jun. 1, 2026
It didn’t matter that the poor guy had never even had a chance to test-market Ginger, because Kamen wouldn’t let him show it to anybody.
From Slate ● Aug. 1, 2021
What these multiple engagements suggest is that as theater returns to robust live-ness, Washington has been cast in a significant role once again, as a test-market locale with sophisticated theater tastes.
From Washington Post ● Jul. 21, 2021
Since the company acquired Marvel, it has given the publisher access to the vast reams of focus-group and test-market data that Disney employs elsewhere in its operations, MacDonald said.
From The Guardian ● May 26, 2016
We conducted focus groups to test-market our branding for the project, enlisting the pro bono help of PR professionals to fine-tune the message.
From "Becoming" by Michelle Obama
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
