trade name

¹ American  

noun

1. the name used by a manufacturer, merchant, service company, farming business, etc., to identify itself individually as a business.

2. a word or phrase used in a trade to designate a business, service, or a particular class of goods, but that is not technically a trademark, either because it is not susceptible of exclusive appropriation as a trademark or because it is not affixed to goods sold in the market.

3. the name by which an article or substance is known to the trade.

---

trade-name ² American  

[treyd-neym] / ˈtreɪdˌneɪm /

verb (used with object)

trade-named, trade-naming

1. to designate with or register under a trade name.

---

trade name British  

noun

1. the name used by a trade to refer to a commodity, service, etc

2. the name under which a commercial enterprise operates in business

---

Etymology

Origin of trade name¹

First recorded in 1860–65

Origin of trade-name¹

First recorded in 1860–65

Example Sentences

On Wednesday, Dollar Tree said that it would record a $950 million impairment against the trade name Family Dollar, on top of a $1.07 billion goodwill charge.

From Seattle Times

Rodgers, who was once a missionary in Singapore, quietly created City Elders in Oklahoma in 2017, established “City Elders” as a trade name of his Gateway Ministries in June 2018, and launched publicly in 2019.

From Salon

The new ordinance bans the distribution and sale of expanded polystyrene products, which are often colloquially referred to by the trade name Styrofoam.

From Los Angeles Times

The full data from the trial of Wegovy — a trade name for the drug semaglutide — have not yet been made public.

From Scientific American

Check the ingredients on products you buy and watch for chemical names containing "fluor-." Specific trade names, such as Teflon and Gore-Tex, are also likely to contain PFAS.

From Salon