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• trade name
  trade name

  noun

  the name used by a manufacturer, merchant, service company, farming business, etc., to identify itself individually as a business.
• trade-name
  trade-name

  verb (used with object)

  to designate with or register under a trade name.

trade name

¹ American  

noun

1. the name used by a manufacturer, merchant, service company, farming business, etc., to identify itself individually as a business.

2. a word or phrase used in a trade to designate a business, service, or a particular class of goods, but that is not technically a trademark, either because it is not susceptible of exclusive appropriation as a trademark or because it is not affixed to goods sold in the market.

3. the name by which an article or substance is known to the trade.

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trade-name ² American  

[treyd-neym] / ˈtreɪdˌneɪm /

verb (used with object)

trade-named, trade-naming

1. to designate with or register under a trade name.

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trade name British  

noun

1. the name used by a trade to refer to a commodity, service, etc

2. the name under which a commercial enterprise operates in business

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Etymology

Origin of trade name¹

First recorded in 1860–65

Origin of trade-name²

First recorded in 1860–65

Example Sentences

Rodgers, who was once a missionary in Singapore, quietly created City Elders in Oklahoma in 2017, established “City Elders” as a trade name of his Gateway Ministries in June 2018, and launched publicly in 2019.

From Salon • Nov. 12, 2023

The injections will be 10-microgram doses of Pfizer-BioNTech's vaccine which is now marketed with the trade name, Comirnaty.

From BBC • Feb. 16, 2022

A key milestone in changing the medical community’s opinion of cannabis therapy occurred when the first whole plant cannabis-based prescription medicine, trade name Epidiolex, was approved by the U.S.

From Seattle Times • Jun. 4, 2021

Agricultural chemical company Monsanto had engineered corn and soy plants with a gene that allowed them to survive exposure to the herbicide glyphosate, better known by its trade name, Roundup.

From Scientific American • Mar. 2, 2020

The trade name of the mattress was on a little card at the foot of the bed.

From "Cannery Row" by John Steinbeck