trade-name

[treyd-neym]

verb (used with object), trade-named, trade-nam·ing.

to designate with or register under a trade name.

Origin of trade-name

First recorded in 1860–65

trade name

noun

the name used by a manufacturer, merchant, service company, farming business, etc., to identify itself individually as a business.
a word or phrase used in a trade to designate a business, service, or a particular class of goods, but that is not technically a trademark, either because it is not susceptible of exclusive appropriation as a trademark or because it is not affixed to goods sold in the market.
the name by which an article or substance is known to the trade.

Origin of trade name

First recorded in 1860–65

DBA

or dba, d.b.a., d/b/a

doing business as.

Usage note

DBA often precedes the name under which a business operates that is not the legal name of the owner of the business, but a name sometimes called a fictitious name or trade name.

Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018

Related Words for trade-name

logo, trademark, logotype

Examples from the Web for trade-name

Historical Examples of trade-name

Note: The trade-name items mentioned in this article may be obtained from any reliable nursery supply house.
Northern Nut Growers Association Thirty-Fourth Annual Report 1943
Various
This is one of the species of sponges of the third commercial grade, which bear the trade-name of "grass-sponge."
The Sea-beach at Ebb-tide
Augusta Foote Arnold
It is evident, therefore, that Hydronaphthol is merely a trade-name for betanaphthol.
The Propaganda for Reform in Proprietary Medicines, Vol. 1 of 2
Various

British Dictionary definitions for trade-name

trade name

noun

the name used by a trade to refer to a commodity, service, etc
the name under which a commercial enterprise operates in business

Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012