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underquote

[uhn-der-kwoht]
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verb (used with object), un·der·quot·ed, un·der·quot·ing.
  1. to offer (stocks, merchandise, etc.) at a price lower than the market price or some other quoted price; offer at a price reduced by (a specified amount).
  2. to quote a price lower than that of (a specified competitor).
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Origin of underquote

First recorded in 1890–95; under- + quote
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018
British Dictionary definitions for under-quote

underquote

verb
  1. to offer for sale (securities, goods, or services) at a price lower than the market price
  2. (tr) to quote a price lower than that quoted by (another)
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Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012