underquote

[uhn-der-kwoht]

verb (used with object)

underquoted, underquoting 

1. to offer (stocks, merchandise, etc.) at a price lower than the market price or some other quoted price; offer at a price reduced by (a specified amount).

2. to quote a price lower than that of (a specified competitor).

underquote

/ ˌʌndəˈkwəʊt /

verb

1. to offer for sale (securities, goods, or services) at a price lower than the market price

2. (tr) to quote a price lower than that quoted by (another)

Word History and Origins

Origin of underquote¹

First recorded in 1890–95; under- + quote

Example Sentences

Underquote, un-dėr-kwōt′, v.t. to offer at a lower price than another.

From Project Gutenberg

In Buenos Aires, annoyed and puzzled businessmen chiefly feared a rise in prices, since German firms usually underquote U.S. by 50%.

From Time Magazine Archive