upfront

/ ˈʌpˈfrʌnt /

adjective

1. informal,  open, frank, honest

adverb

1. (of money) paid out at the beginning of a business arrangement

Example Sentences

EVs can be significantly more expensive than a petrol or diesel car or a hybrid upfront, but the gap is narrowing.

From BBC

Marcelino Garcia Toral is one of the top managers in Europe - have a look at his career - and offers physicality, order and quality upfront - the type of qualities that can take them far.

From BBC

"This is somebody who's striving to be upfront and do the right thing," he said.

From BBC

"There is no way of giving the customer an upfront cost."

From BBC

But many drivers cite upfront costs as a key barrier to buying an EV and some have told the BBC that the UK needs more charging points.

From BBC

Related Words

• authentic 
• conscientious 
• decent 
• equitable 
• fair 
• forthright 
• genuine 
• honorable 
• impartial 
• proper 
• reliable 
• sincere 
• straightforward 
• true 
• trustworthy 
• virtuous