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Synonyms

alluring

American  
[uh-loor-ing] / əˈlʊər ɪŋ /

adjective

  1. very attractive or tempting; enticing; seductive.

  2. fascinating; charming.


alluring British  
/ əˈljʊərɪŋ, əˈlʊə- /

adjective

  1. enticing; fascinating; attractive

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms

  • alluringly adverb
  • alluringness noun
  • unalluring adjective
  • unalluringly adverb

Etymology

Origin of alluring

First recorded in 1525–35; allure + -ing 2

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The promise of a more climate-friendly alternative to fossil fuels was alluring to Exxon—assuming the company could increase algae’s energy content enough to make it commercially viable.

From The Wall Street Journal • Mar. 31, 2026

That’s what makes her so alluring as an actor.

From Los Angeles Times • Feb. 26, 2026

But the electorate appear to be telling Labour at the moment experience is a double-edged sword and the prospect of the new and novel appears alluring to many.

From BBC • Jan. 23, 2026

Add it all together and gold looks ever-more alluring.

From Barron's • Jan. 23, 2026

“It was naive on my part. Still to this day, I’m surprised by how addictive and how alluring the technology is.”

From "A Deadly Wandering: A Mystery, a Landmark Investigation, and the Astonishing Science of Attention in the Digital Age" by Matt Richtel