vin de pays
noun
the wine of a particular region, usually available only in the region where the wine is made; local wine.
The grammatical form denoting more than one person, place, thing, or idea.
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Another 18 are D.O.C., or controlled origin, and there are nine I.G.T. wines, similar to the French vins de pays, making quality wines, but with non-traditional grape varieties.
From BusinessWeek ● Oct. 16, 2011