a marketing strategy that focuses on spreading information and opinions about a product or service from person to person, especially by using unconventional means such as the Internet or email: Which online social networks can help with viral marketing?
Our Favorite Viral Optical Illusions ExplainedRead more in this article about some frequently asked questions and fun facts related to our definitions.
Why Did These 10 Songs Go Viral?Sometimes songs take on a life of their own. Whether because of their timelessness, their lyrics, their hilarity, or their catchiness, they go viral. We've picked 10 of our favorite musical references from viral songs currently in the zeitgeist to take a look at the language and see if their popularity makes any sense ...
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British Dictionary definitions for viral marketing
a direct marketing technique in which a company persuades internet users to forward its publicity material in e-mails (usually by including jokes, games, video clips, etc)
a marketing strategy in which conventional media are eschewed in favour of various techniques designed to generate word-of-mouth publicity, in the hope of creating a fad or craze
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012