viral marketing
noun
a marketing strategy that focuses on spreading information and opinions about a product or service from person to person, especially by using unconventional means such as the Internet or email: Which online social networks can help with viral marketing?
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Why Did These 10 Songs Go Viral?Sometimes songs take on a life of their own. Whether because of their timelessness, their lyrics, their hilarity, or their catchiness, they go viral. We've picked 10 of our favorite musical references from viral songs currently in the zeitgeist to take a look at the language and see if their popularity makes any sense ...
Our Favorite Viral Optical Illusions ExplainedWhat’s not to love about optical illusions? The magical, mysterious, mind-bending visuals never cease to evoke a series of ‘“woahs” and “what the’s--.” Words usually fail to describe them. Yet, one common word that is often used is trippy, hearkening to the psychedelic days of the ‘60s and ‘70s. But, believe it or not, the first optical illusions emerged far earlier, in the 5th century B.C. They even had Aristotle bumfuzzled! From Medieval Latin, opticus means “of sight or seeing” and ludere, “to play”—thus, optical illusions are visuals that essentially “play with one’s sight.” Because these images are invested with such mysterious power, we think optical illusions are some of the coolest didactic devices known to man. They’re brilliant to look at, and they teach us to question everything. So, to honor these powerful images, we want to share with you their proper names—because, honestly, trippy only holds up in the basement. Get your brains and eyeballs ready. They will be boggled.
Nearby words
viral envelope, viral hemagglutination, viral hepatitis, viral infection, viral load, viral marketing, viral tropism, virality, virazole, virchow, virchow's cell
Dictionary.com Unabridged
Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019
British Dictionary definitions for viral marketing
viral marketing
noun
a direct marketing technique in which a company persuades internet users to forward its publicity material in e-mails (usually by including jokes, games, video clips, etc)
a marketing strategy in which conventional media are eschewed in favour of various techniques designed to generate word-of-mouth publicity, in the hope of creating a fad or craze
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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