a marketing strategy that focuses on spreading information and opinions about a product or service from person to person, especially by using unconventional means such as the internet or email: Which online social networks can help with viral marketing?
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How to use viral marketing in a sentence
Giving launch-party guests the chance to pose for a professional photographer, and potentially appear on a Times Square billboard, was a brilliant viral marketing move.
In fact, you could say Deadheads invented viral marketing like the Ice Bucket Challenge.How the Grateful Dead Invented the Ice Bucket Challenge | Barry Barnes | August 24, 2014 | THE DAILY BEAST
Either this is clever viral marketing for a new Yogi Bear movie or Earth is destined to become the Planet of the Bears.Bear Walks Upright, ‘Apparently Kid,’ and More Viral Videos | The Daily Beast Video | August 10, 2014 | THE DAILY BEAST
The heavy viral marketing is also taking some of the pressure off the actual show.
But no amount of viral marketing can make a hit out of nothing.
British Dictionary definitions for viral marketing
a direct marketing technique in which a company persuades internet users to forward its publicity material in e-mails (usually by including jokes, games, video clips, etc)
a marketing strategy in which conventional media are eschewed in favour of various techniques designed to generate word-of-mouth publicity, in the hope of creating a fad or craze
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012