flogging

American  

[flog-ing, flaw-ging] / ˈflɒg ɪŋ, ˈflɔ gɪŋ /

noun

1. a beating, especially with a whip or scourge.

   Punishments included public flogging, imprisonment, or death by stoning.

2. aggressive promotion or advertising.

   The writer is annoyed by the flogging and over-coverage of the World Cup, a sporting event he claims few Americans know or care much about.

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Etymology

Origin of flogging

flog + -ing ¹ ( def. )

Example Sentences

Both players hyped up the Dubai contest like a pair of boxers flogging a fight.

From BBC

Voters seem content to let the young talent dangle, trusting that he’ll continue flogging himself to make more great pictures like this.

From Los Angeles Times

Remarkably, he took only eight runs from his first eight balls before flogging Singh Dale over the leg side for his first three boundaries.

From BBC

But it’s also part of Netflix’s “rise and fall” true crime genre, cautioning against believing in figures like Johnson, who hooks young men by flogging a version of caveman masculinity that associates virility with dominance.

From Salon

He began by timing the ball to all corners of Lahore before flogging England's bowlers whenever they dropped too short.

From BBC

Related Words

• whipping