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web beacon

or Web beacon

See more synonyms for web beacon on Thesaurus.com
noun Digital Technology.
  1. a very small graphic image or other object embedded in an HTML-formatted web page or email, used to track the online actions and activity of users: Web beacons that monitor customer preferences.
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Also called web bug.
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018