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test marketing

British  

noun

  1. the use of a representative segment of a total market for experimental purposes, as to test a new product about to be launched or a price change

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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Our pricing strategy hasn’t been finalized, but test marketing at $2 million a ship has proven popular, despite challenges with money transfers.

From The Wall Street Journal Apr. 9, 2026

Southern Jet, a charter jet company in Boca Raton, Fla., recently sent out a limited test marketing email with the tag line: “Avoid coronavirus by flying private … Request a quote today!”

From New York Times Mar. 5, 2020

Dinner table discussions for the four Sullivan girls, recalls Morrison, were more likely to revolve around the discipline of test marketing than school gossip.

From BusinessWeek Jun. 23, 2011

Both Frito-Lay and P&G claim their test marketing hasn't turned up any unforeseen health problems.

From Time Magazine Archive

For its initial test marketing, the company sent salesmen to supermarkets in Kansas City with sample bags of cookies bearing P & G's Duncan Hines label.

From Time Magazine Archive

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