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test marketing

British

noun

the use of a representative segment of a total market for experimental purposes, as to test a new product about to be launched or a price change

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Our pricing strategy hasn’t been finalized, but test marketing at $2 million a ship has proven popular, despite challenges with money transfers.

From The Wall Street Journal • Apr. 9, 2026

Southern Jet, a charter jet company in Boca Raton, Fla., recently sent out a limited test marketing email with the tag line: “Avoid coronavirus by flying private … Request a quote today!”

From New York Times • Mar. 5, 2020

Dinner table discussions for the four Sullivan girls, recalls Morrison, were more likely to revolve around the discipline of test marketing than school gossip.

From BusinessWeek • Jun. 23, 2011

Heinz plans to launch a premium-priced organic ketchup later this summer, and PepsiCo's Frito-Lay division is test marketing natural and organic versions of its snacks.

From Time Magazine Archive

If all goes as planned, production and test marketing could begin as early as this winter.

From Time Magazine Archive

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023