sales promotion

American  

noun

1. the methods or techniques for creating public acceptance of or interest in a product, usually in addition to standard merchandising techniques, as advertising or personal selling, and generally consisting of the offer of free samples, gifts made to a purchaser, or the like.

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sales promotion British  

noun

1. activities or techniques intended to create consumer demand for a product or service

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Etymology

Origin of sales promotion

First recorded in 1915–20

Example Sentences

"We felt that zines could appeal to a different audience than traditional readers," Masato Sugiura, deputy head of the sales promotion unit, told AFP.

From Barron's • Jun. 1, 2026

“Any marketing, advertising, sales promotion efforts must be part of a plan which enables measuring effectiveness,” Balch said.

From Los Angeles Times • Sep. 27, 2024

“This mid-October sales promotion started in the pandemic and re-emerged last year. It appears Amazon intends for this to be a permanent event, and other retailers have responded in kind.”

From Washington Times • Nov. 15, 2023

Nissan Motors told the BBC: "Due to conduct by Johnny & Associates that contravenes our Human Rights Policy Statement, we will refrain from developing new sales promotion materials using that talent agency until further notice."

From BBC • Sep. 19, 2023

You know we handle all his sales promotion campaigns.

From The Haunted Bookshop by Morley, Christopher