white heat

American  

noun

1. a stage of intense activity, excitement, feeling, etc..

   The sales campaign is at white heat.

2. an intense heat at which a substance glows with white light.

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white heat British  

noun

1. intense heat or a very high temperature, characterized by emission of white light

2. informal a state of intense excitement or activity

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Etymology

Origin of white heat

First recorded in 1700–10

Example Sentences

In the white heat of salesmanship, an L.A. real estate agent is said to have stuck oranges on Joshua trees and sold plots as groves.

From Los Angeles Times

Under the white heat of Sunday at The Open, they had a better ball of 59.

From BBC

Born in Huddersfield, West Yorkshire, he came to power as the Sixties began to swing, promising to forge a new Britain in the "white heat of technology".

From BBC

And we're in the white heat of a by-election where differences are put under the microscope.

From BBC

But it's worth remembering that the meeting was March 21 to 22, right in the white heat of the crisis triggered by the collapse of Silicon Valley Bank and Signature Bank only days before.

From Reuters