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  • window dressing
    window dressing
    noun
    the art, act, or technique of trimming the display windows of a store.
  • window-dressing
    window-dressing
    noun
    the ornamentation of shop windows, designed to attract customers
Synonyms

window dressing

American  

noun

  1. the art, act, or technique of trimming the display windows of a store.

  2. misrepresentation of something, so as to give a favorable impression.

    The company's list of assets included a great deal of window dressing.


window-dressing British  

noun

  1. the ornamentation of shop windows, designed to attract customers

  2. the pleasant, showy, or false aspect of an idea, policy, etc, which is stressed to conceal the real or unpleasant nature; façade

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of window dressing

First recorded in 1780–90

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

"All this window dressing isn't for us," lamented Sima, echoing a joke that went viral on social media:

From Barron's Jul. 4, 2026

Major League Baseball’s official app, long one of my favorites, has gradually surrounded baseball scores and video with window dressing that has made the app feel heavier.

From Slate Jun. 10, 2026

“I think that irrational exuberance that we saw in the dot com era … is just window dressing to cloak what, to me, is normalizing an addictive behavior in our society,” he said.

From MarketWatch May 19, 2026

In “Undertone,” all of the horror tropes are window dressing — elements to stimulate the eye while Tuason plays with the ear.

From Salon Mar. 15, 2026

I was window dressing in case someone came by.

From "Amal Unbound" by Aisha Saeed

Or is that just grandiose window-dressing for an A.I. company leading several other A.I. companies to IPOs?

From Slate Jun. 12, 2026

The law enforcement push, which analysts have criticised as window-dressing, nabbed its biggest player with the January arrest of Chinese-born tycoon Chen Zhi, who was extradited to China.

From Barron's Mar. 11, 2026

“The Wiz” is treated as a commodity, its challenges draped over with comic window-dressing and “American Idol”-style grandstanding.

From Los Angeles Times Feb. 15, 2024

"The EU is, after all, ramping up requirements that say 'presence' is not simply window-dressing."

From Reuters Aug. 23, 2023

He came to this Shelter intermittently, and supported himself by an occasional job of window-dressing.

From Regeneration by Haggard, Henry Rider

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