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  • window dressing
    window dressing
    noun
    the art, act, or technique of trimming the display windows of a store.
  • window-dressing
    window-dressing
    noun
    the ornamentation of shop windows, designed to attract customers
Synonyms

window dressing

American  

noun

  1. the art, act, or technique of trimming the display windows of a store.

  2. misrepresentation of something, so as to give a favorable impression.

    The company's list of assets included a great deal of window dressing.


window-dressing British  

noun

  1. the ornamentation of shop windows, designed to attract customers

  2. the pleasant, showy, or false aspect of an idea, policy, etc, which is stressed to conceal the real or unpleasant nature; façade

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of window dressing

First recorded in 1780–90

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

“I think that irrational exuberance that we saw in the dot com era … is just window dressing to cloak what, to me, is normalizing an addictive behavior in our society,” he said.

From MarketWatch May 19, 2026

In “Undertone,” all of the horror tropes are window dressing — elements to stimulate the eye while Tuason plays with the ear.

From Salon Mar. 15, 2026

That meant Hany Mukhtar's strike in the 11th and final minute of stoppage time was nothing but window dressing.

From Barron's Oct. 25, 2025

"If you take away the gadgets, the mobile phones and the laptops, essentially remove all the window dressing, it's still the same story. It's just been updated."

From BBC Oct. 24, 2025

I was window dressing in case someone came by.

From "Amal Unbound" by Aisha Saeed

Or is that just grandiose window-dressing for an A.I. company leading several other A.I. companies to IPOs?

From Slate Jun. 12, 2026

The law enforcement push, which analysts have criticised as window-dressing, nabbed its biggest player with the January arrest of Chinese-born tycoon Chen Zhi, who was extradited to China.

From Barron's Mar. 11, 2026

“The Wiz” is treated as a commodity, its challenges draped over with comic window-dressing and “American Idol”-style grandstanding.

From Los Angeles Times Feb. 15, 2024

"The EU is, after all, ramping up requirements that say 'presence' is not simply window-dressing."

From Reuters Aug. 23, 2023

"And we want you to put in a lot of farm stuff," said Meyer junior, whose taste in window-dressing had often roused the admiration of the entire town.

From Under the Skylights by Fuller, Henry Blake

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