stimulation of an associative pattern by a word.
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Examples from the Web for word association
Melroy could hear a recording of somebody being given a word-association test.Day of the Moron|Henry Beam Piper
British Dictionary definitions for word association
an early method of psychoanalysis in which the patient thinks of the first word that comes into consciousness on hearing a given word. In this way it was claimed that aspects of the unconscious could be revealed before defence mechanisms intervene
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012