wow factor

British

noun

informal a striking or impressive feature

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Their respective loyalty price schemes, Clubcard and Nectar, also create a "wow" factor at the till, Woods says.

From BBC • Jan. 31, 2026

Also bringing the wow factor in the realm of technical brilliance is Chris Roberts-Antieau at Madeline MenaRamos Projects.

From The Wall Street Journal • Dec. 3, 2025

"You can get a wow factor, a lot of crazy things, especially in short dramas."

From Barron's • Nov. 7, 2025

That removes the wow factor and photo op of leaving a dog or cat under the tree with no preparation and a big red bow.

From Seattle Times • Dec. 11, 2023

“But even with all that wow factor — the fires, the art — there’s no love in these spaces,” Batmanglij adds.

From Los Angeles Times • Dec. 6, 2023

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023