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wow factor

British  

noun

  1. informal a striking or impressive feature

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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The salt seasons the meat deeply, the acidity tenderizes it, and the garlic-and-dill flavor adds an herb-y depth for a subtle wow factor.

From Salon May 28, 2026

Also bringing the wow factor in the realm of technical brilliance is Chris Roberts-Antieau at Madeline MenaRamos Projects.

From The Wall Street Journal Dec. 3, 2025

"You can get a wow factor, a lot of crazy things, especially in short dramas."

From Barron's Nov. 7, 2025

As well as making them more affordable, he has a design suggestion: "A wig that can create a wow factor."

From BBC Feb. 17, 2025

“But even with all that wow factor — the fires, the art — there’s no love in these spaces,” Batmanglij adds.

From Los Angeles Times Dec. 6, 2023

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