wow factor

noun

1. informal,  a striking or impressive feature

Example Sentences

"You can get a wow factor, a lot of crazy things, especially in short dramas."

Read more on Barron's

Earle and her dance pro Val Chmerkovskiy regularly stun with their combination of precision and theatrical wow factor, amplified last week by her haunting Halloween Night look and choice to tango to Billie Eilish’s “Bury a Friend.”

Read more on Salon

“I always wanted it to be spectacular, a ‘wow’ factor,” Carlton said.

Read more on The Wall Street Journal

“I guess it’s part of that wow factor that has been part of the Mötley Crüe fabric for a long time.”

Read more on Los Angeles Times

The wow factor is so staggering that you might not spot that Sphere’s founder and chief executive, James Dolan, and Warner Bros. president and CEO David Zaslav have superimposed their faces on the two sailors twirling past in a rowboat — an apropos in-joke for people concerned the moguls have been swept away by their own bluster.

Read more on Los Angeles Times