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wow factor

British  

noun

  1. informal a striking or impressive feature

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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See Examples For:

Their respective loyalty price schemes, Clubcard and Nectar, also create a "wow" factor at the till, Woods says.

From BBC Jan. 31, 2026

Also bringing the wow factor in the realm of technical brilliance is Chris Roberts-Antieau at Madeline MenaRamos Projects.

From The Wall Street Journal Dec. 3, 2025

"You can get a wow factor, a lot of crazy things, especially in short dramas."

From Barron's Nov. 7, 2025

O’Brian, a real-life bodybuilder and Hapkido black belt and a former cop, packs more onscreen wow factor than any fantastical CG super suit.

From Los Angeles Times Mar. 8, 2024

What we're going for is the "wow" factor.

From Salon Nov. 19, 2023

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