Dictionary.com
Thesaurus.com

wow factor

British  

noun

  1. informal a striking or impressive feature

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Also bringing the wow factor in the realm of technical brilliance is Chris Roberts-Antieau at Madeline MenaRamos Projects.

From The Wall Street Journal • Dec. 3, 2025

"You can get a wow factor, a lot of crazy things, especially in short dramas."

From Barron's • Nov. 7, 2025

“I guess it’s part of that wow factor that has been part of the Mötley Crüe fabric for a long time.”

From Los Angeles Times • Sep. 11, 2025

That removes the wow factor and photo op of leaving a dog or cat under the tree with no preparation and a big red bow.

From Seattle Times • Dec. 11, 2023

But one channel linked to Wagner argued that it was not unusual for a businessman as wealthy as Prigozhin to own an expensive home: "What's the wow factor here, then?" it asked.

From BBC • Jul. 6, 2023

Vocabulary.com logo
by dictionary.com

Look it up. Learn it forever.

Remember "wow factor" for good with VocabTrainer. Expand your vocabulary effortlessly with personalized learning tools that adapt to your goals.

Take me to Vocabulary.com