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wow factor

British  

noun

  1. informal a striking or impressive feature

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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Also bringing the wow factor in the realm of technical brilliance is Chris Roberts-Antieau at Madeline MenaRamos Projects.

From The Wall Street Journal ● Dec. 3, 2025

"You can get a wow factor, a lot of crazy things, especially in short dramas."

From Barron's ● Nov. 7, 2025

“I guess it’s part of that wow factor that has been part of the Mötley Crüe fabric for a long time.”

From Los Angeles Times ● Sep. 11, 2025

Senior judge Mike Holling described the kebab pie as having an excellent overall bake and presentation, amazing pastry, a filling which was tasty and well-seasoned, that "definitely had the wow factor".

From BBC ● Mar. 7, 2025

What we're going for is the "wow" factor.

From Salon ● Nov. 19, 2023

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