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microtargeting

American

[mahy-kroh-tahr-git-ing] / ˈmaɪ kroʊˌtɑr gɪt ɪŋ /

noun

the practice of issuing advertising intended to selectively appeal to a small group of people based on detailed information about their habits and interests, usually gathered without their knowledge.

Example Sentences

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microtargeting

Online advertisers can use microtargeting to pinpoint the segments of users they want to reach.

From New York Times ● Oct. 13, 2020

As a result, microtargeting options are limited, and therefore the harms created by microtargeting are less pronounced.

From Slate ● May 1, 2020

Both companies’ business models, especially Facebook’s, were built around microtargeting.

From The Guardian ● Feb. 7, 2020

They weren’t microtargeting or saying different things to different people.

From The Verge ● Jan. 7, 2020

Indeed, human beings, bots, and microtargeting algorithms all play a role today in closing us off from facts, multiple points of view, and the contexts behind the information we see.

From Salon ● Oct. 27, 2019

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023