Dictionary.com
Thesaurus.com

yield management

American  

noun

  1. the process of frequently adjusting the price of a product in response to various market factors, as demand or competition.

Etymology

Origin of yield management

First recorded in 1980–85

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Airlines even have a name for the practice: yield management.

From Seattle Times • Feb. 28, 2024

An airline can be absolutely first-rate at yield management and other analytics, but if its customer service stinks to the skies, at some point, that’s going to come back and bite it in the rear.

From Forbes • Nov. 3, 2014

While there are some similarities between the two companies Scott founded, in terms of solving problems for marketers, Advertising.com was about yield management for direct response advertisers. 

From Forbes • Mar. 18, 2014

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.