yipes

/ ˈjaips /

interjection

1. informal,  an expression of surprise, fear, or alarm

Example Sentences

For years, the packs contained temporary tattoos of brand mascot Yipes the rainbow zebra that kids could apply to their arms, legs and faces; gum chewers often joked that the tattoos lasted far longer than the gum’s flavor did.

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Yipes also had a minor cult following, especially once the company coined “Yipes! Stripes!” as a commercial catchphrase.

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The gum could be found on eBay, where one seller was offering a dozen packs for $189 alongside other Fruit Stripe paraphernalia, including T-shirts, coffee mugs and vintage posters featuring a grinning Yipes the Zebra.

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Yipes the Zebra emerged as the dominant mascot, with every gum wrapper doubling as a Yipes temporary tattoo.

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The tattoos depicted Yipes in active poses, such as skateboarding, playing baseball or eating grass.

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