ZBB

1. zero-base budgeting.

Example Sentences

“In 2018, and again this year, savings from ZBB allow us to invest in new capabilities, emerging channels, and new product platforms for top-line growth,” Mullen said.

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Unilever, Mondelez International, Diageo and Kellogg are among companies that have used ZBB, though none has seen as bad results as Kraft’s.

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“I don’t think ZBB per se is the problem.”

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A Kraft Heinz spokesman said the company’s ZBB efforts continued to drive savings that can be invested in growing the business.

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“In 2019, we will increase brand support, go-to-market with a more innovation than ever and invest in talent… and this will be partially funded by ZBB savings,” spokesman Michael Mullen said. 3G could not immediately be reached for comment.

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