Jump To:

• zeitgeist
  zeitgeist

  noun

  Sometimes Zeitgeist the spirit of the time; the general trend of thought, feeling, or tastes characteristic of a particular period of time.
• Zeitgeist
  Zeitgeist

  The general moral, intellectual, and cultural climate of an era; Zeitgeist is German for “time-spirit.” For example, the Zeitgeist of England in the Victorian period included a belief in industrial progress, and the Zeitgeist of the 1980s in the United States was a belief in the power of money and the many ways in which to spend it.

zeitgeist

American  

[tsahyt-, zahyt-gahyst] / ˈtsaɪt-, ˈzaɪtˌgaɪst /

noun

1. Sometimes Zeitgeist the spirit of the time; the general trend of thought, feeling, or tastes characteristic of a particular period of time.

   It’s one of those iconic novels that represents the zeitgeist of the mid-1990s so perfectly that reading it provides the ideal dose of nostalgia.

---

zeitgeist British  

/ ˈzaɪtˌɡaɪst /

noun

1. the spirit, attitude, or general outlook of a specific time or period, esp as it is reflected in literature, philosophy, etc

---

Zeitgeist Cultural  

1. The general moral, intellectual, and cultural climate of an era; Zeitgeist is German for “time-spirit.” For example, the Zeitgeist of England in the Victorian period included a belief in industrial progress, and the Zeitgeist of the 1980s in the United States was a belief in the power of money and the many ways in which to spend it.

---

Usage

What does zeitgeist mean? The zeitgeist is the collective attitude or outlook of people or a culture at a specific point in time. Zeitgeist can be used in discussion of the current moment, a narrow period of time  in the past, or a broader period or era. Literature and other media are sometimes said to express the Zeitgeist of the time they were created in or of a past period of time. The word is capitalized in its original language, German, and is sometimes capitalized in English (Zeitgeist). Example: The zeitgeist at the time was a feeling that anything was possible.

Etymology

Origin of zeitgeist

First recorded in 1840–50; from German Zeitgeist, equivalent to Zeit “time, age, epoch” + Geist “spirit, mind, intellect”; cf. tide ¹ ( def. ), ghost ( def. )

Example Sentences

That’s a far cry from the $162-million opening haul of “Barbie,” but box-office analysts say that film captured the cultural zeitgeist in a way that’s hard to replicate.

From Los Angeles Times • Jun. 4, 2026

Ultimately, it’s about challenging yourself to get vulnerable, which means many things to Kris, including the courage to stick up for a movie regardless of its current standing in the zeitgeist.

From Los Angeles Times • May 15, 2026

Ever since she took back creative control of her brand about six years ago, Tory Burch is back at the center of the American fashion zeitgeist.

From Los Angeles Times • May 14, 2026

“The existing board does not have the skillset to hire a world-class brand/product person who can deliver on the newest zeitgeist or style of the moment,” Wilson wrote.

From The Wall Street Journal • Apr. 29, 2026

It went on and vanished among the fronds of a distant island; but the calm had been broken, and through all the stems there ran a restless sense of anticipation, a zeitgeist of prophetic import.

From Edge of the Jungle by Beebe, William