joi
or JOI [jey-oh-ahy]
What does joi mean?
Content warning: The following article contains explicit references to sexual language, which are included because they document the real-world use of this term.
An acronym for “jerk-off instructions,” joi is a category of pornographic audio or video content featuring a woman giving explicit instructions to a male viewer or listener on how to masturbate.
Where does joi come from?
Like many pornographic terms, it’s difficult to pinpoint the exact origin of joi. However, similar terms like jack-off instructions have existed since at least 2000. The particular phrase jerk-off instructions has been around since at least 2008.
Outside of online sex-message boards, mainstream interest in joi began by at least 2009, when search queries for the term increased. As popularity began to grow, the subreddit/r/joi was founded in 2012.
Examples of joi
Keep2share a website where a lot of websites upload joi and other porn stuff to.
Many of you have sent me messages suggesting some “Jerk off instructions” videos, so finally … Here you have!
JOI is by far My biggest request and many times coupled with CEI. I definitely agree, it's all about connection.
Who uses joi?
The terms joi and jerk-off instructions are used both by consumers and producers (sex workers) of joi content. As a result, content under those names has a fairly strong presence on major porn websites.
Most of the sex workers who produce this type of porn are women who take on a dominant role in the joi scenario. Joi content exists for women, but it is less common than for men.
Consumers of this porn typically use the terms to search for videos or to talk to fellow enthusiasts or content producers.
NOTE
This is not meant to be a formal definition of joi like most terms we define on Dictionary.com, but is rather an informal word summary that hopefully touches upon the key aspects of the meaning and usage of joi that will help our users expand their word mastery.