blorange

Stylevore / Diana Murphy

Blorange is sometimes mistaken for Blorenge, a mountain in Wales, sometimes in an effort to find that elusive rhyme for orange. Evidence for this rhyme attempt can be found on Usenet groups in the 1990s as well as on Urban Dictionary in 2003—though clearly such folks haven’t been listening to verbal acrobatics of Eminem!

Blorange as a blend of blond and orange, particularly to describe hair color, surfaced by at least 2006. Early uses of blorange were disparaging, implying that someone was trying to die their hair blond, but ended up with orange instead.

That all changed in 2017, when fashion media declared blorange the hair color trend of the year. According to a January 2017 BuzzFeed article, this blorange is a combination of blood orange, which is rich, reddish-orange hue named for the citrus. Other publications, like Cosmopolitan, attribute blorange to a mix of blond and orange for the blend.

The trend appears to have been kicked off by Georgia May Jagger (model, designer, and yes, daughter of Mick Jagger) in September 2016, when she posted a picture of herself sporting a pastel, rose-gold hair color on Instagram with the comment “Blorange.”

View this post on Instagram

Blorange

A post shared by Georgia May Jagger (@georgiamayjagger) on Sep 23, 2016 at 1:12am PDT

Into 2017, the blorange look was found all over fashion blogs and celeb hairdos. Since then, the blorange trend has faded, but it is still referenced in fashion media worldwide, from France to Brazil.