Dictionary.com’s Twitter: Defining Moments in Pop Culture, Politics & More

Last Updated on: October 10, 2018

Dictionary.com is uniquely tied into the cultural ethos through our ability to observe the correlation of current events and trending word lookups on our platform. Our data and social media presence track trends in the English language, and how people use words, to provide a snapshot of the themes that are top of mind for consumers.

What started as an SEO strategy to develop a stronger presence on social media has turned into a huge opportunity for the brand. Through Twitter, we’re able to highlight the meanings behind the words people choose, from politics to pop culture, as those words say a lot about us. As part of our goal to eliminate people’s anxiety with the English language, we think it is important to highlight the ways in which words matter beyond their literal definitions, and the fact that context and nuance matter.

Our presence on Twitter allows us to meet people where they are and connect with them on issues they find interesting and important. We’ve been able to have a point of view on language: From holding politicians, celebrities, and other influencers accountable for the words they choose (good and bad) to exploring the history behind words. It brings the brand to life in a way that is authoritative, while still being approachable, a bit self-deprecating, and tongue-in-cheek.

This has served us well, driving high engagement with and from our followers, as well as attention from the media. Specifically, our increased Twitter presence over the last year has:

  • Increased traffic from Twitter 745%
  • Grown Twitter follower base by over 50%
  • More than doubled impressions for Twitter content, averaging over 300K impressions a day
  • Increased engagement on Twitter 136%, with over 2M total engagements on our content
  • Driven increased interest from media, including an increase in social media-specific media coverage from less than 10% of all monthly coverage in the beginning of 2018, to between 60-80% of monthly coverage in more recent months
  • Garnered more than 2,000 articles and 5 billion media impressions on Dictionary.com’s Twitter account & responses

Here is a snapshot of our most popular Twitter content over the last year:

Washington Post:  “’Sycophant’: Mike Pence provides teachable moment for Dictionary.com”

Out.com: “Dictionary.com Just Educated Fox News After Transphobic Error”

Mashable: “Dictonary.com just came for Roseanne Barr and her racist comments”

Complex.com: “[Josh Denny] was then roasted by a number of people, including whoever runs Dictionary.com’s [account], who wrote so matter-of-factly, “The n-word is considered the most offensive word in the English language. ‘Straight White Male’ is … not.”

Teen Vogue: “Even Dictionary.com got in on the conversation, tweeting:”

Business Insider: “Dictionary.com entered the debate over whether Kylie Jenner is a ‘self-made’ multi-millionaire with a brutal subtweet”

Huffington Post: “Dictionary.com Fact-Checks Forbes’ Claim That Kylie Jenner Is ‘Self-Made’”

International Business Times: “Trump-Putin Helsinki Summit: Dictionary Websites Throw Shade At President”

The Wrap: Even a Dictionary Clowned DJ Khaled Over His Comments About His Sex Life

Washington Post: Even Dictionary.com disagrees with DJ Khaled’s ideas about sex. 

USA Today: “Dictionary site hilariously weighs in on definition of true NBA rookie”

Fortune: “Dictionary.com Trolls NBC News Over Papa John’s Tweet”

Daily Dot: “You know it’s bad when you’re getting dating tips from CNN’s Jake Tapper and Dictionary.com.”

Elite Daily: “The folks at Dictionary.com — who know a thing or two about the power of words — offered their own criticism of the ban.”

USA Today: “Dictionary.com savagely trolls Virginia football with help of a dad joke”

NBC Sports: “Not only would that run prove to be the difference in the Nats 6-5 win, but said fan was then promptly roasted by Dictionary.com”

CNet: “Dictionary.com chose to commemorate the day by acknowledging one of Harry’s best friends”