Last Updated on: October 10, 2018
Dictionary.com is uniquely tied into the cultural ethos through our ability to observe the correlation of current events and trending word lookups on our platform. Our data and social media presence track trends in the English language, and how people use words, to provide a snapshot of the themes that are top of mind for consumers.
What started as an SEO strategy to develop a stronger presence on social media has turned into a huge opportunity for the brand. Through Twitter, we’re able to highlight the meanings behind the words people choose, from politics to pop culture, as those words say a lot about us. As part of our goal to eliminate people’s anxiety with the English language, we think it is important to highlight the ways in which words matter beyond their literal definitions, and the fact that context and nuance matter.
Our presence on Twitter allows us to meet people where they are and connect with them on issues they find interesting and important. We’ve been able to have a point of view on language: From holding politicians, celebrities, and other influencers accountable for the words they choose (good and bad) to exploring the history behind words. It brings the brand to life in a way that is authoritative, while still being approachable, a bit self-deprecating, and tongue-in-cheek.
This has served us well, driving high engagement with and from our followers, as well as attention from the media. Specifically, our increased Twitter presence over the last year has:
- Increased traffic from Twitter 745%
- Grown Twitter follower base by over 50%
- More than doubled impressions for Twitter content, averaging over 300K impressions a day
- Increased engagement on Twitter 136%, with over 2M total engagements on our content
- Driven increased interest from media, including an increase in social media-specific media coverage from less than 10% of all monthly coverage in the beginning of 2018, to between 60-80% of monthly coverage in more recent months
- Garnered more than 2,000 articles and 5 billion media impressions on Dictionary.com’s Twitter account & responses
Here is a snapshot of our most popular Twitter content over the last year:
— Dictionary.com (@Dictionarycom) December 21, 2017
┃┃╱╲ In this
gender neutral pronouns.
— Dictionary.com (@Dictionarycom) August 15, 2018
The name Ambien is thought to come from the word “ambient” or similar words in French. Ambient does not mean “prone to making racist comments,” but it does mean “of the surrounding area or environment.” https://t.co/UpYY5eKzIo https://t.co/XsPn8FthV5
— Dictionary.com (@Dictionarycom) May 30, 2018
Complex.com: “[Josh Denny] was then roasted by a number of people, including whoever runs Dictionary.com’s [account], who wrote so matter-of-factly, “The n-word is considered the most offensive word in the English language. ‘Straight White Male’ is … not.”
The n-word is considered the most offensive word in the English language. “Straight white male” is … not. https://t.co/njUfJKA0g7
— Dictionary.com (@Dictionarycom) May 19, 2018
— Dictionary.com (@Dictionarycom) January 28, 2018
Business Insider: “Dictionary.com entered the debate over whether Kylie Jenner is a ‘self-made’ multi-millionaire with a brutal subtweet”
Self-made means having succeeded in life unaided.
— Dictionary.com (@Dictionarycom) July 11, 2018
International Business Times: “Trump-Putin Helsinki Summit: Dictionary Websites Throw Shade At President”
— Dictionary.com (@Dictionarycom) July 17, 2018
Double standard. A code containing different provisions for one group of people than for another, especially an unwritten code of sexual behavior permitting men more freedom than women.
— Dictionary.com (@Dictionarycom) May 4, 2018
— Dictionary.com (@Dictionarycom) April 11, 2018
— Dictionary.com (@Dictionarycom) August 24, 2018
Racial is an adjective meaning of or relating to the social construct of race.
Racist is an adjective describing a belief that one’s own racial group is superior or that a particular racial group is inferior to the others.
Use of the n-word is the latter. https://t.co/gqlccrMMpY
— Dictionary.com (@Dictionarycom) July 12, 2018
Daily Dot: “You know it’s bad when you’re getting dating tips from CNN’s Jake Tapper and Dictionary.com.”
Break off: What one does to a @KITKAT.
Also break off: What one might do to a relationship with someone who does this 👇 https://t.co/CB2ws6lBUd
— Dictionary.com (@Dictionarycom) June 1, 2018
Elite Daily: “The folks at Dictionary.com — who know a thing or two about the power of words — offered their own criticism of the ban.”
— Dictionary.com (@Dictionarycom) December 16, 2017
— Dictionary.com (@Dictionarycom) August 1, 2018
NBC Sports: “Not only would that run prove to be the difference in the Nats 6-5 win, but said fan was then promptly roasted by Dictionary.com”
— Dictionary.com (@Dictionarycom) April 1, 2018
Hermione: The feminine form of Hermes, the messenger god.
— Dictionary.com (@Dictionarycom) July 31, 2018
Queer Eye but it’s five people with cans of red spray paint adjusting instances of atrocious apostrophe usage.
Also, these grammarians are gay.
— Dictionary.com (@Dictionarycom) August 5, 2018