Examples of Adidas
Examples of Adidas
Where does Adidas come from?
In 1924, two brothers, Adolf and Rudolf Dassler, founded a shoe company in Herzogenaurach, Germany called the Gebruder Dassler Schuhfabrik (Dassler Brothers Shoe Factory). They ran the company together successfully until 1948, when a rift compelled them to split the business.
Adolf named his company Adidas after his own name, blending Adi (a nickname for Adolf) and the first part of his last name, Das(sler). Rudolf similarly named his new business after himself, Ruda, though it was soon after changed to Puma. Puma and Adidas have been fierce competitors ever since.
Since at least the 1970s, people have been claiming the name Adidas is an acronym taken from the initials of All Day I Dream About Soccer or Sports. While these so-called backronyms are false, they have nevertheless proven to be popular folk etymologies commonly spread. They’ve even inspired more playful or provocative backronyms. One joke is that Adidas stands for All Day I Dream About Smoking (marijuana), likening the company’s leaf-like logo to a cannabis plant. Another was popularized by the metal band Korn in their 1996 song, “All Day I Dream About Sex.”
Adidas merchandise is easily recognizable from the distinctive, triangle-grouped three stripes that brand their merchandise, a design the company purchased from the Finnish Karhu Sports in 1952. While best known for its athletic and casual footwear, Adidas’ lines of t-shirts, tracksuits, and other athletic and leisure clothing make it the second-largest sportswear company in the world after Nike.
One line of casual shoes, the Samba, was extremely popular in the 1980–90s, around the time the shoes were prominently referenced in an influential, and now iconic, early rap song, “My Adidas,” by Run-D.M.C. The song features the memorable lyrics: “We make a good team, my Adidas and me. / We get around together, rhyme forever, / And we won’t be mad when worn in bad weather.”
Who uses Adidas?
As a leading international brand, Adidas is widely known for its sportswear—and is widely referenced in athletic, business, urban fashion, and everyday contexts in both speech and writing. Many may be familiar with the brand thanks to its sponsorship of professional athletes and its provision of official uniforms for very professional sports teams and leagues.
The various backronyms for Adidas are popular among youth, spread and sustained by folk etymology. The company itself is aware of the All Day I Dream About S— construction, and capitalized on it in its 2008 All Day I Dream About Sneakers ad campaign. People continue to riff on the construction by substituting their own S-words for various interests or purposes (e.g., All Day I Dream About Snowboarding or All Day I Dream About Socialism).
This ADIDAS backronym wordplay has extended to other brands, such as Puma, jokingly said to stand for Piss Under My Ass.