Pop Culture dictionary

Yeehaw Agenda

or yee haw agenda [yee-haw uh-jen-duh]

What does Yeehaw Agenda mean?

Spreading in 2018–19, the yeehaw agenda is a trend in the popular culture, especially in Black popular culture, featuring artists and celebrities drawing from cowboy/country culture in dress, music, or attitude.

Related words

Black Twitter, yt folx, goat rodeo, 🤠 Face with Cowboy Hat emoji, TikTok, queer, Black Girl Magic

Where does Yeehaw Agenda come from?

Getty Images

The phrase Yeehaw Agenda is attributed to Texas native Bri Malandro, who, in September 2018, used the phrase when retweeting pictures from a photoshoot of R&B singer Ciara in cowboy-themed clothes.

In a March 2019 interview with Jezebel, Malandro (who has applied to trademark it) said phrase plays on “the gay agenda” (a phrase once used to create fear about the acceptance of LGBTQ people in mainstream society). Yeehaw is an interjection associated with cowboys. Agenda has the sense of a plan, a movement—here, of celebrating Black artists, especially Black female musicians, styled in a cowboy aesthetic.

Malandro’s phrase had its finger on the cultural pulse, as cowboy clothing and country music has been a hot trend in 2018–19, especially in Black popular culture. (It has its antecedents in the late 1990s and early 2000s among the likes of Mary J. Blige and Beyoncé.) Examples include rapper Megan Thee Stallion’s cowboy-themed looks (and hot girl summer) and Lil Nas X’s records-breaking country-rap hit “Old Town Road,” initially boosted in part by the #YeeHawChallenge on the video app TikTok.

The Yeehaw Agenda has also generated meaningful discussions of the often forgotten or overlooked history of Black cowboys as well the role of Black communities in ranching, the historical American West, and country-western life. It has also opened thoughtful considerations of how cowboy aesthetics can empower marginalized groups, such as the Black LGBTQ community.

Examples of Yeehaw Agenda

As of lately on Twitter, celebrity stans have been calling celebs dressed in cowboy style the “Yeehaw agenda/ movement”.
Carla Aurelie, Medium, February 2019
Now that y'all down for the yeehaw agenda, who tryna move out to the country with me and start a community of Black folks who live off the land in harmony?
@Satirony, April 2019
Getty Images

Who uses Yeehaw Agenda?

The Yeehaw Agenda often refers to country-western fashion, especially cowboy hats, boots, jackets, and yes, horses. It’s particularly associated with Black culture and shared on Black Twitter.

Though it’s largely a fashion-based trend, the Yeehaw Agenda, as noted, has also created conversations about rethinking the conventions and histories of race, gender, sexuality, and identity in and through country-western culture.

The Yeehaw Agenda is especially associated with Lil Nas X, whose “Old Town Road” with Billy Ray Cyrus broke the record for spending the most weeks at No. 1 on the Billboard Hot 100 in July 2019.

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