Examples of Supremium
Examples of Supremium
Where does Supremium come from?
Supreme is a streetwear clothing line founded in New York City in 1994. It originally focused on skateboarding clothes and gear but quickly branched out to other clothing and fashion items. The brand is known for its signature red-box, white-type logo (which, as it happens, many people say they ripped off from modern artist Barbara Kruger).
Supreme has generated so much attention and exclusivity in part because it relies on hyped-up drop culture. That is, it develops products in limited runs, forcing people to wait on long lines or scour secondary resale markets for the items. Just about anything with Supreme branding, it seems, is able to garner huge profits for resellers.
On a November 2018 episode of the Netflix show The Patriot Act, comedian and host Hasan Minhaj turned his focus onto Supremium. He gave a number of examples, including a Supreme-branded crowbar (yes, crowbar) that retailed for $32 and resold for $360. Supremium, here, plays on Supreme’s premium (higher cost), with both Supreme and premium additionally connoting “superiority.”
On the show, Minhaj critiqued the partial acquisition of Supreme by The Carlyle Group, a private equity firm with its fingers in some dodgy businesses, including military technology. To this end, Minhaj sold a limited run of “Carlyle Supremium” t-shirts, which parodied the signature Supreme logo with labels such as Private Equity and Defense Contractor.
Who uses Supremium?
Supremium is generally limited to the secondary resale market for Supreme-branded items. It suggests their products are sought-after by hypebeasts—and how expensive they can be.
I was watching @patriotact while @RonnieLongoria was sleeping next to me. As soon as the intro started, he started humming the song & woke up immediately. He then proceeded to tell me that @hasanminhaj was wearing J3’s and went back to sleep. #supremium #correction
— Carolina Longoria (@carocarocaro_) November 21, 2018
Along those lines, the Pipeworks Brewing Company in Chicago sell a pale ale called Supremium Hypster Beast Mode, a nod to the hipster obsession with Supremium-style hype.
Supremium Hypster Beast Mode release today the dojo!
This is an ultra plush pale ale with mosaic, Amarillo, and cryo mosaic powder pic.twitter.com/xL2dBfBtfP
— Pipeworks Brewing Co (@PipeworksBrewin) August 3, 2018
People also occasionally use supremium to refer to someone or something who is particularly excellent or exclusive. For example, festivals or clubs might offer extra-VIP areas they sometimes dub supremium.
i know some supremium human females
— Stefanie Santana (@BolognaEyes) July 6, 2015
And for you comic book aficionados out there, Supreme was an evil Superman-type character created in the 1990s. The source of his many superpowers was a meteorite-derived substance known as Supremium.