Tag Archives: serp-affect

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   “Affect” vs. “Effect”: Use The Correct Word Every Time

   Affect or effect? Both of these words are verbs and nouns and their meanings overlap. Very confusing! This slippery duo can send even experienced writers into a spiral of uncertainty. Especially, since many people pronounce them in almost the exact same way. Here’s a basic guideline for affect vs. effect: Generally, we use affect as a verb (an action word) and effect as a noun …