GOOG

or Goog

[jee-oh-oh-jee] or [goog]

What does GOOG mean?

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GOOG is one of the ticker symbols under which Alphabet, Google's parent company, trades on the public market. Goog can also be shorthand for Google more generally, especially its search engine.

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Examples of GOOG

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Examples of GOOG
Google (GOOG, GOOGL) contract and temp workers sign an open letter asking for more benefits, equal wages, and access to staff discussions.
Brandy Betz, Seeking Alpha, December 2018
#Alphabet is truly a remarkable company. To grow at this pace when already this big is a huge achievement. Obviously the law of large numbers means it will eventually stop; but note that "lottery ticket" projects are starting to kick in. Gotta own it. #GOOG
@DavidBaskinBWM, July 2018
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Where does GOOG come from?

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Google was started in 1998 by Larry Page and Sergey Brin. The original goal of the company was to create a search engine for a quickly growing internet. The first shares of the company were privately held, meaning they weren’t traded on the open stock market.

In April 2003, as Google planned to go public (i.e., being traded publicly), the shares were split into two classes. One class of shares has voting rights, meaning they can vote to control the direction of the company. The other does not have voting rights. This split was done largely so that founders Page and Brin could retain more control of the company.

When Google went public in August 2004 with an initial public offering (IPO), it was traded under two ticker tags—GOOG and GOOGL. The GOOG shares do not have voting rights, while GOOGL shares do. These shares are included on the major market indices, the S&P 500 and the NASDAQ-100.

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In October 2015, Google was restructured to reflect the growing number of services the company provided. It became incorporated into a parent company Alphabet Inc. Under the restructuring, the ticker tags, GOOG and GOOGL remained the same.

Naturally, Goog (and its variants, like Le Goog) has also become simple shorthand for Google, generally speaking.

Who uses GOOG?

GOOG, being a stock ticker symbol, is found largely in the world of finance and stock trading. The GOOG stock price has been historically a safe bet for most of the 2010s, with its price rising consistently over the past decade with the success of the company.

In business news, the name of the company is often associated with the stock ticker symbol under which it is traded in parentheses next to it, e.g., “Google (GOOG, GOOGL) is a safe investment.”

Unfortunately, as with anything in the stock market, past performance isn’t always predictor of future success, GOOG included.

Goog can also be used as a shorthand on social media for Google more generally.

Goog is also sometimes a misspelling, intention or otherwise, of good.

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