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optics

[ op-tiks ]

noun

the way a situation, action, event, etc., is perceived by the public or by a particular group of people.

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More about optics

The noun optics originally referred to that branch of physics dealing with light or other electromagnetic radiation and with the sense of sight. The now common sense “the way a situation, action, or event is perceived by the public or in a particular context, especially a political one,” was originally an Americanism first recorded in 1973. Optics entered English in the 16th century.

how is optics used?

The sentence has to be in double figures. The optics are lousy if it’s anything less.

Robert Rotenberg,  The Guilty Plea, 2011

For Romney, there is little value in trying to compete with the optics of Obama’s trip.

Dan Balz, "Romney slams Obama on eve of foreign trip," Washington Post, July 24, 2012
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Word of the day

isolato

[ ahy-suh-ley-toh ]

noun

a person who is physically or spiritually isolated from their times or society.

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More about isolato

The rare English noun isolato comes directly from the Italian adjective and noun isolato “isolated; an isolated person.” The Italian word is the past participle of the verb isolare “to shut off, cut off, isolate,” a derivative of the noun isola “isle, island” (there is no Latin verb īnsulāre). Isola is a regular Italian development of Latin īnsula, a noun of unknown etymology, meaning “island, an island as a place of exile, tenement house,” all of which can be pretty bleak. Isolato entered English in the mid-19th century.

how is isolato used?

… my life has been that of an isolato, a shepherd on a mountaintop, situated as far from so-called civilization as possible, and it has made me unnaturally brusque and awkward.

Russell Banks, Cloudsplitter, 1998

I’m an isolato now and there’s no going back.

Viv Albertine, "Viv Albertine: 'I set out to write about an unpleasant woman who fantasised about murder. It turned out to be me,'" The Guardian, April 13, 2018
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Word of the day

plumbeous

[ pluhm-bee-uhs ]

adjective

resembling or containing lead; leaden.

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More about plumbeous

Plumbeous comes straight from the Latin adjective plumbeus “made of lead, leaden, (of coins) base,” a derivative of the noun plumbum. Plumbum is a noun of unknown etymology, and linguists have speculated on the connection between plumbum and Greek mólybdos with its variants mólibos and bólimos, which also have no reliable etymology. In ancient times lead was mined in Attica (i.e., the territory whose capital was Athens), Macedonia, Asia Minor (Anatolia), Etruria, Sardinia, Gaul (France), Britain, and Spain. Many scholars think that the Greek and Latin words derive from an Iberian (Spanish) language, and the Basque word for lead, berun, supports this. Plumbeous entered English in the 16th century.

how is plumbeous used?

… a headachy dawn was breaking, with small rain sifting down out of clouds that were the same plumbeous colour as the shadows under Baby’s eyes.

John Banville, The Untouchable, 1997

… the pencil has been worn down to two-thirds of its original length. The bare wood of its tapered end has darkened to a plumbeous plum, thus merging in tint with the blunt tip of graphite whose blind gloss alone distinguishes it from the wood.

Vladimir Nabokov,  Transparent Things, 1972
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