Asa

¹ American  

[ey-suh] / ˈeɪ sə /

noun

1. (in the Bible) a king of Judah, 913?–873? b.c.

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ASA ² American  

abbreviation

1. Acoustical Society of America.

2. American Standards Association: former name of the American National Standards Institute.

3. the numerical exposure index of a photographic film under the system adopted by the American Standards Association, used to indicate the light sensitivity of the film's emulsion.

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ASA British  

abbreviation

1. (in Britain) Amateur Swimming Association

2. (in Britain) Advertising Standards Authority

3. (in the US) American Standards Association

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Etymology

Origin of Asa

From Hebrew ʾasāʾ, of uncertain meaning

Example Sentences

Two parents complained to the ASA about the advert, arguing it was inappropriate and disturbing for young children and therefore unsuitable to be displayed outdoors.

From BBC

Despite Disney's arguments, the ASA said the firm had a duty to ensure scenes in its adverts are "suitable for a general audience", including young children.

From BBC

"Whilst we acknowledged Twentieth Century Studio's comment that the smaller figure was not actually a human, but rather a 'synth' robot, we considered that was not clear from the ad," the ASA added.

From BBC

As a result, the ASA banned the advert and ordered that it "must not appear again in its current form", while reminding Disney to ensure adverts with the potential to cause distress are not able to be seen by children in future.

From BBC

A Disney spokesperson said: "We acknowledge the ASA's ruling. We take our responsibilities to audiences very seriously and strive to work closely with partners to meet the required standards."

From BBC