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advertorial

[ad-ver-tawr-ee-uh l, -tohr-]
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noun
  1. an extended newspaper or magazine text advertisement that promotes the advertiser's product or services or special point of view but resembles an editorial in style and layout.

Origin of advertorial

Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018
British Dictionary definitions for advertorial

advertorial

noun
  1. advertising material presented under the guise of editorial material

Word Origin

C20: from advert ² + (edit) orial
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012