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advertorial

American  
[ad-ver-tawr-ee-uhl, -tohr-] / ˌæd vərˈtɔr i əl, -ˈtoʊr- /

noun

  1. an extended newspaper or magazine text advertisement that promotes the advertiser's product or services or special point of view but resembles an editorial in style and layout.


advertorial British  
/ ˌædvɜːˈtɔːrɪəl /

noun

  1. advertising material presented under the guise of editorial material

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of advertorial

Blend of advertisement and editorial

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

Letterboxd Journal would be replaced by the advertorial “journalism” of Netflix Tudum, or lame writing about the library of films currently available on whichever streamer or studio makes the shiniest offer.

From Salon Jul. 15, 2026

Now owned by Accor, the French hotel chain, the brand is a sponsor of the show, and the towering display, separate from other galleries, felt like a walk-in advertorial.

From The Wall Street Journal Dec. 23, 2025

Jabli was described in an advertorial run by L.A.

From Los Angeles Times Aug. 15, 2023

And these days overall revenue, which includes advertorial and e-commerce, is more important to the company than newsstand sales.

From New York Times Apr. 5, 2019

The advertorial content of many periodicals, both free and paid, has evolved so rapidly that it is sometimes difficult it to separate it from the news items.

From Behind the News: Voices from Goa's Press by Various

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