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hard hit, be

Be adversely affected or be severely stricken, as in The walk-in clinics were hard hit by the new insurance laws. This idiom must be differentiated from the similar-sounding adjective hard-hitting, alluding to strenuous exertion, as in They were a hard-hitting team. [ Second half of 1800s ]
The American HeritageĀ® Idioms Dictionary
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