Yearly Archives: 2012

  1. When Dictionaries Attack: How Hackers Use Dictionaries to Guess Passwords

    It seems like there’s always a new story on millions of passwords being hacked. Each attack feels personal, especially if you’re one of the many people that has one password across several sites, whether it’s Facebook or LinkedIn, e-mail or a bank account. And since one way hackers fish out passwords is by using a dictionary attack (a name that brings shame to the honorable

  2. Where Do Brand Names Come From?

    n 2012, Kraft Foods announced its new global snack business: Mondelez. According to the company, it’s pronounced “mon-dah-LEEZ.” If this sounds unfamiliar or simply odd, don’t doubt yourself: it is an invented word based on the Latin for world (mundus) and delicious. Despite that clever origin, the word still sounds funny, and it was not immediately well received. Who comes up with these names? Brand …

  3. Should business be English-only?

    The Harvard Business Review recently reported that multinational corporations are encouraging—or mandating—their employees to speak English. Samsung, Airbus, Microsoft in Beijing and many others now enforce English as the language of their business. Even corporations that are based in foreign countries, like Renault in France and Rakuten in Japan, are mandating English

  4. What Certain Flowers Are Saying

    Like precious stones and tarot cards, flowers have symbolic meanings that only some understand. Different flowers represent sorrow, repentance, unrequited love, or beauty. Here are some of the most popular Mother’s Day flowers and their associated meanings. Do you know what these blooms are saying? Most of us appreciate flowers just because they are beautiful and not for their symbolic meanings, but this year you …

  5. How Are 2 Related Languages Found On Opposite Sides Of The World?

    Have you heard the story of the Tower of Babel? According to the Bible, all of humanity lived together in harmony, until God decided to confuse the languages and spread the people across the Earth. This story points to one of the great mysteries of human culture: why do we all speak different languages? Our ancestors probably began using language between 200,000 to 50,000 years …

  6. Can baboons read? Kind of.

    Earlier this year, French behavioral scientist Jonathan Grainger and his team taught baboons to read. Well, not exactly. They taught the baboons to recognize words. The baboons played a game on a computer screen. When a fake word appears, they were supposed to press a blue plus sign. When a real word shows up, they were supposed to press a green circle. The baboons were …

  7. Are some languages really faster than English? Does that mean slower languages are less effective?

    Think of when you’ve listened to someone speak Spanish or Japanese. Does it seem the words flow out very quickly, faster than other languages? Academics would agree with you. For the last decade, linguists have speculated that different languages are spoken at significantly different rates. The challenge has been how to measure the respective speeds.

  8. Does the smell of bacon affect the meaning of a word?

    A new study is so fascinating that we immediately wondered how it would apply to words. You, of course, are our greatest resource for insight. After you read about the experiment, help us think about how word meanings change depending on what else is going on around you.

  9. When Did The Letter U Enter The Alphabet?

    There was no letter U in the alphabet. Well, that’s not the entire story. There was the sound for the letter we call U, but it didn’t look like U. It looked like V. The Classical Latin alphabet had only 23 letters, not the 26 that we have today. (This is why the W looks like a double V but is pronounced like a double …

  10. Are dolphins able to say hello?

    Recently, scientists discovered that bottlenose dolphins (the ones that look like Flipper) have more complex social communication than was previously thought. At the University of St Andrews in Scotland, Nicola J. Quick and Vincent M. Janik recorded bottlenose dolphins encountering other pods in the wild. Using computerized sound analysis, they found consistent sounds when the groups approached each other. They observed that each dolphin made a …

  11. Would you learn a new language if it would help your health?

    Would you learn a new language if it would help your health? You may have heard that bilingual children actually have more brainpower than kids who grow up speaking only one language.

  12. Why Did Facebook Trademark The Word “Book”? Is That Legal?

    In 2012, Facebook’s user agreement set off some red flags. When users logged into their Facebook accounts, they agreed that: “You will not use our copyrights or trademarks (including Facebook, the Facebook and F Logos, FB, Face, Poke, Book and Wall), or any confusingly similar marks, except as expressly permitted by our Brand Usage Guidelines or with our prior written permission.” What does that legalese …